Providing placement of music and video masters into the physical and digital world of retail, Missingink and its partners provide a road map of crucial time sensitive goals, the guidance to set up each release properly and serve as an organizational hub for all retail projects. Inventory control is a key element in achieving success at retail, from the initial recommended manufacturing to the maintenance of inventory levels in the distribution centers. Missingink helps labels in targeting key markets (regional, national, major chains, independent retail) for each title and focuses advertising and inventory strength on those markets.

Missingink digital distribution oversees a release’s presence on all major digital service providers in the United States. International digital distribution is offered to clients via IODA.