A veteran with over 25 years of experience, Chuck Thompson handles public relations services for mi-RECORDS. He has secured photos, stories and personal appearances for clients on syndicated radio, television, major-market newspapers and special events. Working closely with national and regional publications and he has negotiated features in Country Weekly, Rolling Stone, US Weekly, TV Guide and the cover of People Magazine twice. In conjunction with Viewer's Choice, he publicized the highest grossing Pay-Per-View music event of its time, The Judds: Their Final Concert. He has planned and executed the rollout of albums, singles, books, concert tours, television programs, consumer products and special events. He also understands the needs of local, national and international publications and how each plays a role.

Providing placement of music and video masters into the physical and digital world of retail, Missingink and its partners provide a road map of crucial time sensitive goals, the guidance to set up each release properly and serve as an organizational hub for all retail projects. Inventory control is a key element in achieving success at retail, from the initial recommended manufacturing to the maintenance of inventory levels in the distribution centers. Missingink helps labels in targeting key markets (regional, national, major chains, independent retail) for each title and focuses advertising and inventory strength on those markets.

Missingink digital distribution oversees a release's presence on all major digital service providers in the United States. International digital distribution is offered to clients via IODA.

Our goal is to search out new and innovative ways to provide exposure for you and/or your project, allowing you to achieve your goals both in the short-term and in the long-term. While equally as important as a solid PR plan, a well-crafted marketing plan allows you to reach a specific market in a controlled and concise manner. Maximizing the marketing potential of your project could be as simple as adding a direct response card for your CD or developing a street team through your website or as complex as a multi-level national multimedia campaign.

Here is just a few of the services we offer:

Explore cross-promotional opportunities

Design and expand presence on online networking communities (MySpace, Facebook, Fan Messageboards, Digital Rodeo, Friendster, Pure Volume, Mog)

Conceive and execute promotions including contests, giveaways and strategically placed extra content

Advertising advisement, design and placement

Submit music for podcast airplay and to online radio stations

Lifestyle outreach in relevant markets

Collaborate with national retailers and independent retail coalitions for potential advertising, special placement and promotional opportunities

Tour marketing, creating the right relationships in every market to maximize exposure and show income

Drawing upon our 25-plus years of experience in the industry, our staff has the know-how to plan and execute the business of your musical career. We can be the backbone of your organization.

Project management - From preparing the budget and the plan, to overseeing the execution we can make you project a turnkey event

Licensing - Execute all necessary Mechanical and DPD licenses necessary to release your project for sale.